PROCESS
A proven method to position
your brand for success
The Whetstone℠ Brand Workshop uncovers your unique message, aligns company stakeholders, and positions your brand for the future. By exploring the right questions with your leadership team in a creative, structured environment, we create the space for innovation and exploration. The result: a unified direction like you’ve never had before.
The path to your unified brand.
Simplify
We start the Whetstone℠ Brand Workshop by diving deep in to the characteristics that make your business unique. Through research and guided conversation, we work together with explore options, build consensus, and define effective ways to communicate your true value.
TOPICS COVERED
Company History
Products & Services
Competition & Market Position
Audience Demographics
Audience Psychographics
Sales Arc
Clarify
Next, we empower your team to explore and define your differentiating features and the elements of your brand. This guided conversation explores your options to create a shared understanding of what your company means to customers, and why they choose to work with you.
TOPICS COVERED
Brand Definition
Brand Essence
Brand Position
Brand Voice
Amplify
Finally, we work with you to define your marketing goals and map the path between where you are today and where you’re headed next. We dive deep into marketing materials and communication channels to support your brand, creating a unified marketing plan tailored to your needs and budget.
TOPICS COVERED
Marketing Audit
Gap Analysis
Implementation
More than marketing strategy.
See how our work addresses business challenges through unified brand positioning.